Application exercise 5l: Nudge, Shove or Smack?
Scenario |
|
1. Placing healthy food at eye level on supermarket shelves. | Nudge |
2. Increased private health insurance premiums for those who smoke or who are overweight. | Shove |
3. A sugar tax imposed on soft drinks. | Shove |
4. TV commercials promoting physical activity (e.g. ‘Life Be In It’). | Nudge |
5. Quit smoking campaigns. | Nudge |
6. Government introduces an opt-out organ donation register, where all registered drivers are listed as organ donors unless they opt out. | Nudge |
7. Your school canteen bans Coke, potato chips and chocolate. | Smack |
8. Cigarette excises. | Shove |
9. Ensuring there is an open-access set of stairs next to each elevator in an office building, and posting signs encouraging employees to use the stairs for short trips between adjacent floors. | Nudge |
10. Low-fat milk being the default option for hot beverages served at McDonald’s. | Nudge |
11. Requiring office staff to enter their pin number at the machine, in order to release jobs from the office printer. | Shove |
12. Banning the use of mobile phones while driving. | Smack |
13. A school installs a vending machine, locating it in the foyer of the gym, which is a long way from the main part of the school. | Nudge |
14. Bans on driving on certain days. | Smack |
15. Providing free council ‘green waste’ and organic waste bins for every house, and regular collection of the waste. | Nudge |
16. Placing labelled recycling bins next to each rubbish bin in a school. | Nudge |
17. Cashless debit cards for welfare recipients that prevent them from using their welfare payments on alcohol and gaming. | Shove |
18. Compulsory superannuation for all workers. | Smack |